Real Estate Conversations with Brenda

Does Your Guadalupe County Home's MLS Description Over Promise and Under Deliver?

 

Does Your Guadalupe County Home's MLS Description Over Promise and then Under Deliver? (Updated!)

Marketing Guadalupe County Real Estate is a very important part of what I do as your listing agent.  Among those things is writing a description of your home when I put it in the MLS.  Along with photos, a description can be one of the most important aspects of your marketing to draw potential buyers to your home...but...

There is a very fine line between enhancing the description of your home and outright embellishing and lying about it.  Trust me, over promising and under delivering on the home description can, in fact, have the opposite effect of enticing a ready, willing and able buyer or the right buyer to your home.  I mean, we can get em to your home that way, but what ends up happening is that the buyer will get all excited about seeing their potential dream home that we have described as some sort of palace, and then when they see your home it will be a huge let down.  

Let's try to put this in context a bit.  Have you ever heard of those horror stories about online dating?  The other person sets up their profile, tall, great built blond with blue eyes and tanned and likes long walks on the beach and holding hands.

Handsome Guy


You get all excited to meet this person and when you do, they are 5 ft, a tad on the obese side, mousy brown hair and obnoxious.  You know what I mean?  I haven't ever dated online or had that happen, but we hear about that all the time.  Think of the absolute let down you get when you meet that person.  I don't even think you would look at their good qualities at that point, and they are likely to have them, as they were NOT what you were Bellyexpecting.  Your brain goes into total rejection mode.  

Same thing with your Schertz, Cibolo or Selma TX home.  If we turn it into a tall, muscled blond and it ain't, it's gonna be a big turn off and turn buyers AWAY.  Not what we want at all.  Now does that mean that we don't enhance the great points?  Of course not, but we need to put it in context and sometimes we need to disclose certain things about your home that will attract the right buyer for your home.

Let's for example say that your home is older and requires some work done to it.  We know this as you have gotten a Pre-Inspection on the home before we listed it.  We would find a way to put that in words such as established home that needs a little extra tender love and care.  As long as that description of your home is true, we will attract buyers who know that the home is going to need some repair work.  Now, if your home is a total wreck...well, we may have some talking to do about what may need to be done or we will have to be honest in the description...again to attract the right buyer, (you know "Total Fixer Upper!").   Such was the case with Dr. Stacey-Ann Baugh's blogGotta love inaccurate info on the MLS where the term "sprucing up" was used in the description and it was a total understatement!  Believe it or not, there are buyers out there that love fixing up total home wrecks.  We just need to attract them to the home.  

If your home has some unique features to it or is perhaps located on a busy street or has the neighborhood park behind it, then it should somehow go into the description.  This way we attract buyers who don't mind noise or who have kids and would like a park right behind their home.  Otherwise, if we let the potential buyer discover this little tid bit on their own, it may have a negative effect and, again, we don't draw the right buyer to the home.  If we just say small neighborhood park nearby...we are going to get comments (of the wrong kind).  Margaret Rome has a terrific blog, There is Another Reason Your House Has not Sold!  The Right Buyer has not seen it!  In this blog she describes marketing some very unique features that only a special buyer would like.  

Now..no worries.  You loved that big tall hill of a driveway leading up to your home and someone else will too, we just gotta let them know about it so we find the ones that enjoy exercise on a daily basis!  Either way, when I market your Schertz TX, Cibolo TX or Selma TX home, you will get to preview the MLS listing and my description of your home when it goes live and you can discuss with me any imperfections, misspellings or any inaccurate information.  As your Guadalupe County Listing Agent I owe it to you to market your home to the best of my ability and give a true and accurate description to the home buying public that is going to entice buyers through your door.  It's what I do :)!

Home Sold

Looking for more information about the Guadalupe County Real Estate market or need to sell your Schertz TX, Cibolo TX or Selma TX home?  Give me, Brenda Mullen Realtor® Smart Moves Realty a call at 210-807-0819 for your Free Comparative Market Analysis!  I look forward to hearing from you!

Disclaimer-I have no idea what is going on with my font size at the beginning of this post.  I apologize but for some reason I cannot fix it.  I hope you still enjoy the blog!  Thanks for reading!

Brenda Mullen – San Antonio Texas Real Estate Professional

Brenda Mullen Your San Antonio TX Real Estate Agent
 
Selling a San Antonio Texas area home involves many steps and having an experienced  San Antonio  Texas Real Estate Agent by your side will make the transaction run a lot smoother. I would love to be your San Antonio Texas Area Real Estate Professional! I assist both buyers and sellers in the San Antonio Texas area with either the purchase and or sale of residential real estate.
 
As an Accredited Buyer’s Agent, I have received special training to guide and educate you through the entire home buying process. From start to finish, I listen to your needs and desires in what you would like and take the information you give me to find you home.
 
As your San Antonio Texas listing agent I am well versed on the local San Antonio Texas area Real Estate Market. You can expect personalized service that includes a detailed consultation on how to best position your home to be competitive in today’s market with an in depth comparative market analysis, and advice on staging. I use the latest and most up-to-date marketing methods to get your home in front of as many buyers as possible. Being your San Antonio Texas area Realtor® not only involves just finding the home or selling the home, but being your guide, negotiator, advisor and advocate and making sure that your needs and goals are met. Being your San Antonio Texas area Realtor® is one of my truest passions, and “Helping You Find Home” is my number one priority.
 
 
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Brenda Mullen
Broker-Associate/Realtor®, ALHS®, MRP®, ABR®, ePro®

Team Leader The Mullen Group with RE/MAX Access - Helping You Find Home
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Comment balloon 12 commentsBrenda Mullen • July 07 2011 09:16PM
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